Season 2023-24 is a significant date in the long history of GRAY-NICOLLS.
This summer, GRAY-NICOLLS will celebrate 50 Years of operations in Australia.
GRAY-NICOLLS started making bats in Melbourne, Australia in 1973, as an extension of a long history dating back to 1876 in Robertsbridge, UK.
Our 50 years of Australian bat production has seen some revolutionary ideas and bat shaping concepts brought to life.
“We are proud of continuing the traditions of making the very best bat. Making the best quality at the fairest price for every cricketer to use,” Director Nick Gray said.
“I’m hugely proud (of the 50 Year achievement). It would not happen without great employees and team members in that time.
“We loved making the original Ultimate cricket bat, the E41, launching the Legend and the Legend series, (as well as) meeting wonderful players.”
GRAY-NICOLLS continues to remain strong to the ethos of tradition, innovation and performance, with the 2023-24 season set to be the biggest yet with an Ashes Series and 50-Over World Cup ahead.
"Players across Australia and New Zealand continue to want to be aligned with GRAY-NICOLLS because of the premium nature of the gear and our Melbourne Bat Mill providing a service like no other brand in the Southern Hemisphere," Brand Manager Justin Lampard said.
"We are proud to be Australian Made with all of our players bats and a large amount of retail bats being handcrafted in Melbourne, along with having the biggest array of women's specific products in the market.
"With a strong focus on sustainability - replanting two trees for every tree chopped down - the next 50 years is sure to be strong for all cricketers."
To highlight the 50 year milestone, GRAY-NICOLLS has commissioned a video to relive the outstanding achievement.
To celebrate the milestone, GRAY-NICOLLS will also release a Special Limited Edition 50th Anniversary Bat.
“The Bat has a long even profile with a high spine, with the long red GRAY-NICOLLS sticker a throwback to the original bats of the 1970s,” Head Bat Maker Stuart Kranzbuhler said.
“The 50th Anniversary bat has a light pickup and a rounded face, making it a fantastic option for players looking for a modern twist on a vintage bat.
The 50th Anniversary Bat is available now in retailers and online.
This is the first of many exciting releases that GRAY-NICOLLS will celebrate over the summer.